
Some hotel chains follow a detailed set of Islamic rules for operating hotels, while others just adhere to Islam's ban on alcohol owing to local regulations or investor preference.
The first major dry hotel in Dubai was the Taj Palace Hotel, which is managed by leading Indian hotel chain Taj and opened nearly a decade ago. Since then, many local chains have emerged with exclusively Islamic-branded hotels.
Among the top names are Shaza Hotels, Tamani Hotels and Resorts, Hospitality Management Holdings (HMH), Flora Hotels, and Al Mmulla Hospitality. Shaza, Tamani and Al Mulla are planning dozens of Sharia-compliant hotels.
Seeing a market in this segment, Abu Dhabi-based Rotana has added a Sharia-compliant brand Reyhaan to its portfolio.
Several reasons underlie this trend. One reason, according to Michael Noblet, managing director of HMH, is that they are becoming fashionable.
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