Wal-Mart recently completed a deal with Crescent Foods, a Chicago-based Halal chicken producer, to supply products to the world's largest retail chain. Five Wal-Mart stores in the Michigan-area now stock a range of eight different Crescent chicken products, as the first deliveries were completed in November to stores in Dearborn, Sterling Heights, Rochester Hills, Chesterfield and Shelby Township.
Negotiations began in September 2008, when one of Wal-Mart's buyers approached Crescent's distributor in Colorado.
CEO Ahmad Adam talked about the importance of quality in his products. "We realized from the beginning that to succeed as a world class Halal chicken producer, we would have to meet, and even surpass, the highest standards of the mainstream food industry," said Adam. "This has always been part of our vision. Our latest round of upgrades and improvements meant that we were already in line with what was expected of us from Wal-Mart."
Crescent products currently carried at Wal-Mart include whole chicken (bagged), boneless skinless breast fillets, leg quarters, thighs, boneless skinless thighs, drumsticks and wings. The number of products and outlets could increase in the future if all goes well.
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